China · Content-Commerce Operator 中国 · 内容电商运营商 内容电商Content Commerce

We turn overseas Steam CDK inventory into sales in China. 把海外 Steam CDK 库存,变成中国市场的真实销量

Yaotu Digital sells digital and physical goods to Chinese consumers through short-video platforms — the channel where China now discovers and buys. You supply the keys. We run everything else. 耀图数字通过短视频平台向中国消费者销售数字与实体商品——这正是当下中国人发现并购买商品的主阵地。您只需供货,其余一切由我们完成。

Steam CDK distributionSteam CDK 分销 In-house ad team自有投放团队 Own content studio自有内容工作室
Live operations实盘运营 Monthly avg.月度均值
Product impressions商品曝光量20.22M
Product clicks商品点击量1.34M6.6% CTR点击率 6.6%
Transacting customers成交客户数86.7K6.5% conv.转化率 6.5%
Cost per customer单客获取成本¥3.5≈ $0.50
Recurring monthly figures from live in-house campaigns — not projections. 来自自营投放的月度稳定数据——并非预测。
Who we are关于我们 关于我们Who We Are

A China-based content-commerce operator, built in-house from creative to conversion. 立足中国的内容电商运营商,从创意到转化全链路自营。

Chinese consumers no longer start with a search bar. They discover products inside short-video feeds — and buy without ever leaving them. Yaotu Digital was built for exactly this behavior.中国消费者已不再从搜索框开始购物。他们在短视频信息流中发现商品,并直接下单。耀图数字正是为这一消费行为而生。

We operate our own advertising team and content studio, running live campaigns every day across China's short-video platforms. Nothing is outsourced, which means full accountability for every yuan of spend and every conversion.我们拥有自有投放团队与内容工作室,每天在中国各大短视频平台运行实盘投放。全链路零外包,每一分投入、每一次转化都由我们直接负责。

For overseas suppliers, we are the bridge into one of the world's largest consumer markets — translating your inventory into sales without you building a China presence from scratch.对海外供应商而言,我们是通往全球最大消费市场之一的桥梁——把您的库存直接转化为销量,您无需从零搭建任何中国本地业务。

短视频原生Short-Video Native

Short-video native短视频原生

Built around the platforms where Chinese shoppers spend their time and make their purchases.围绕中国消费者真正停留和下单的平台而构建。

本土化运营China Market Access

China market access本土化市场触达

Localized content, payments and audience targeting tuned for domestic consumers.面向国内消费者深度调优的本地化内容、支付与人群定向。

供应商优先Supplier First

Supplier-first partner供应商优先的合作伙伴

We carry the operations, so global suppliers simply supply and settle.运营由我们承担,全球供应商只需供货与结算。

The market shift市场变革 市场变革The Market Shift

China moved from shelf e-commerce to content commerce. We are built for where it landed. 中国已从货架电商转向内容电商,我们正是为此而生。

Shelf e-commerce · demand capture货架电商 · 承接存量需求

Search-driven搜索驱动

The shopper must already know what they want.消费者必须已经知道自己要买什么。

  • Captures existing demand — can't create it只能承接既有需求,无法创造需求
  • Brands compete mainly on price and ranking品牌主要拼价格与排名
  • Growth flattens once the category matures品类成熟后增长趋于停滞
Content e-commerce · demand creation内容电商 · 创造增量需求

Discovery-driven发现驱动

Reaches shoppers before they ever search.在消费者搜索之前,就触达他们。

  • Creates new demand through engaging content通过优质内容创造新需求
  • Algorithms push products to the right users算法把商品精准推给对的人
  • Content compounds — organic and paid scale together内容可复利——自然流量与付费投放同步放大
Proven results实际业绩 实际业绩Proven Results

Real monthly performance from live operations. 来自实盘运营的真实月度数据。

These are recurring figures from our own campaigns — the same engine your inventory would run on. 以下为我们自营投放的稳定月度数据——您的货盘将运行在同一套引擎之上。

20.22M
Product impressions / month月商品曝光量
1.34M
Product clicks / month月商品点击量
≈ 6.6% click-through rate点击率 ≈ 6.6%
86.7K
Transacting customers / month月成交客户数
≈ 6.5% click → purchase点击 → 成交 ≈ 6.5%
¥3.5
Cost per acquired customer单客获取成本
≈ $0.50 USD
¥305K
Monthly ad investment月广告投入
≈ $42K USD
1.34M
Clicks generated产生点击
6.6% of impressions占曝光量的 6.6%
86.7K
Paying customers付费客户
6.5% of clicks占点击量的 6.5%

Where our sales come from我们的销量从哪里来

Nearly three quarters of sales originate from short-video content — content commerce is the engine, not a marketing add-on. 近四分之三的销量来自短视频内容——内容电商是引擎本身,而非营销点缀。

73.7%Short-video content短视频内容
25.4%Product cards商品卡
0.9%Other channels其他渠道
Our capabilities运营体系 运营体系Our Capabilities

A self-sufficient operating engine — nothing outsourced. 自给自足的运营引擎——全程零外包。

投放团队Ad Team

Mature ad team成熟投放团队

Plans and executes ¥305K+ in monthly paid placement independently, end to end.独立规划并执行每月 ¥305K+ 的付费投放,全流程闭环。

内容工作室Content Studio

Content studio内容工作室

Produces native short-video creative at scale, tuned to each platform's algorithm.规模化产出原生短视频素材,深度适配各平台算法。

效果运营Performance Ops

Performance operations效果运营

Daily, data-driven optimization of targeting, spend and conversion.以数据驱动,每日优化定向、预算与转化。

完整团队Full In-House Team

Full in-house organization完整自有团队

A complete content-commerce team, structured for this exact model.一支为内容电商模式量身搭建的完整组织。

For CDK suppliers致供应商 致供应商For CDK Suppliers

Why Steam CDK suppliers work with Yaotu. 为什么 Steam CDK 供应商选择耀图。

Your keys reach millions of Chinese gamers through the channels they already use daily — with none of the operational burden on your side. 您的 CDK 将通过中国玩家每天都在使用的渠道触达数以百万计的用户——而运营端您无需投入任何精力。

Instant access to China demand直达中国市场需求

Reach one of the world's largest gaming audiences through short-video platforms, without licenses, local entities, or hiring on your end.无需牌照、本地公司或招聘,即可通过短视频平台进入全球最大的游戏消费市场之一。

86.7K transacting customers / month月成交客户 86.7K

Strong, low-cost acquisition高效低成本获客

A proven acquisition cost of roughly ¥3.5 per customer means your inventory moves efficiently — and keeps moving.约 ¥3.5 的实证单客成本,让您的库存高效动销、持续动销。

≈ $0.50 per acquired customer单客成本 ≈ $0.50

End-to-end operations端到端全托管运营

Localization, content production, ad placement, conversion, customer handling — we run all of it. You don't lift an operational finger.本地化、内容制作、广告投放、转化与客户服务——全部由我们完成,您无需操心任何运营环节。

100% in-house, zero outsourcing100% 自营 · 零外包

Inventory into scaled sell-through库存变规模化动销

We turn wholesale Steam CDK supply into recurring, high-volume sales — with transparent reporting on what sold and when.我们将批发 CDK 转化为持续、大批量的销售,并提供透明的销售数据报告。

73.7% of sales driven by content73.7% 销量由内容驱动
The partnership合作流程 合作流程The Partnership

How we work together.我们如何合作。

One requirement on your side. Everything after that is ours.您只需做一件事,其余全部由我们负责。

You supply CDKs您提供 CDK

You provide Steam game keys at wholesale — that is your only requirement.以批发条件提供 Steam 游戏激活码——这是您唯一需要做的。

We localize & create我们本地化与创作

We adapt offers for the Chinese market and produce native short-video content.为中国市场调整售卖方案,并制作原生短视频内容。

Distribute & advertise分发与投放

Content goes live across platforms, amplified by our own paid campaigns.内容在各平台上线,并由自有付费投放持续放大。

Sales & settlement销售与结算

Keys sell at scale. We report results and settle transparently, on agreed terms.激活码规模化售出,透明汇报销售数据,按约定条款结算。

Common questions常见问题 常见问题FAQ

What suppliers usually ask first.供应商最常问的问题。

What do you need from us to get started?开始合作需要我们提供什么?

Only your supply: Steam game keys at wholesale terms. Localization, content production, advertising, conversion and customer handling all run on our side.只需要您的货:以批发条件提供的 Steam 游戏激活码。本地化、内容制作、广告投放、转化与客服全部在我们这一端完成。

How is settlement handled?结算如何进行?

Settlement terms are agreed per partner before any keys change hands. You receive transparent reporting on sales volumes, so what you're paid always matches what actually sold.在任何激活码交付之前,双方先行约定结算条款。您会收到透明的销售数据报告,确保结算金额与实际售出完全一致。

Do we need a Chinese entity, license, or local team?我们需要中国公司、牌照或本地团队吗?

No. That is precisely the gap we close. We operate the China side end to end — you work with us as a single overseas counterparty.不需要。这正是我们为您补上的一环。中国侧运营由我们端到端完成——您只需对接我们这一个合作方。

What volumes can you move?你们能消化多大的量?

Our live operations currently convert roughly 86,700 paying customers per month across our catalog. Volumes for a specific title depend on its audience fit; we assess this with you before committing terms.目前我们的实盘运营每月在全品类下转化约 86,700 名付费客户。具体单款游戏的销量取决于其受众匹配度,我们会在确定条款前与您共同评估。

Which platforms do you sell on?你们在哪些平台销售?

We operate across China's major short-video platforms — the channels where domestic consumers now discover and purchase. Distribution strategy per title is set by our in-house performance team.我们覆盖中国主流短视频平台——即当下中国消费者发现并完成购买的主要渠道。每款游戏的分发策略由自有效果团队制定。

Contact联系我们 联系我们Contact

Let's grow in China — together.让我们一起,赢在中国。

Partner with a proven content-commerce operator and turn your Steam CDK inventory into scaled sales across the Chinese market. Tell us what you can supply, and we'll respond with how we'd move it. 与一家经过市场验证的内容电商运营商合作,把您的 Steam CDK 库存变成中国市场的规模化销量。告诉我们您能供应什么,我们将回复具体的动销方案。

Business inquiries商务合作 business@yaotudigital.com
Web官网 yaotudigital.com
Response响应时效 We reply to supplier inquiries within two business days.供应商咨询将在两个工作日内回复。
Email our partnerships team联系商务团队